* Author(s): Dan Matthews
* Paperback: 840 pages
* Publisher: For Dummies (October 2, 2006)
* Language: English
* ISBN-10: 0764599291
* ISBN-13: 978-0764599293
Book Description
* Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
* Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
* Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
From the Back Cover
11 books in 1 — your key to a booming online business
Your one-stop guide to marketing, accounting, security, and more
An online business has specific needs and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.
Discover how to
* Identify your market and create a business plan
* Keep necessary records
* Build a Web site that grabs customers
* Choose the right payment options
* Understand the competition
* Market effectively
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